Our Story


Thanks for dropping by Noon Shadow. The brand was started in 2014 by us - Alice and Kirsty!
After growing up together in Australia, we found ourselves traveling the world and no where could we find sun-safe kids swimwear that represented our fashion loving style. So we had an idea, let's do it ourselves.

Noon Shadow creates distinctive 'limited edition' collections that promise the highest rating of sun protection, UPF 50+. Our aim is to design an exclusive range to ensure you own a limited piece which is special to you. Something that can stand out as we don’t want you to loose sight of your children at the beach! And something that can look great on both boys and girls.

For our collection we have been inspired by the weird and wonderful. Your child's imagination can escape to a donut-hunting dinosaur or an astronaut exploring a sugar, sweet galazy. We took our obsession with drawing and photo collages to design standout, unique prints using high quality, UPF 50+ fabric that protects your child's skin against the sun’s UV rays.

Since we believe that being safe in the sun doesn't mean you need to sacrifice your style – we designed them to look pretty awesome too. 

So enjoy!

Meet the Team

We have known each other since we were really little kids. Our friendship was built by a joint love for playing dress ups and throwing fancy dress parties. Not surprisingly, we studied fashion design together before our careers took us in different directions around the world.

Alice Farmer

Alice gained her business and marketing experience working in Sydney, London, Singapore and now lives in Hong Kong. A mother to Daphne (and 2 dogs), Alice loves the ocean and spends her time exploring the beaches of Asia. She is also a yoga enthusiast and loves to illustrate and paint with waterolours.

Kirsty Milloy

Kirsty is an experienced graphic and textile designer, having worked for fashion companies in Sydney, London and Denmark. A new mother to baby Albert, she indulges with coffee and long walks by the ocean. She loves experimenting with ink and paints or using her trusty computer to create colourful, unexpected designs.

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